I set out to bridge this gap in South Africa. The most effective way to do this was using a platform that could reach anybody and everybody. A physical retail store would be so limiting to the rest of the tennis community. The solution was and is to create an online platform, community and store.
One size does not fit all. Before Tennis24seven started in 2011, options were either, a very limited amount of brands, very few models of these brands and a sales person that is still working out which is the front of the store or the back, never mind what a Tennis racket is. Alternatively you have the option to deal with somebody who is brand specific and offers the equipment as a side offering to their business. In this case you’re stuck to one brand and more so you limited to what this person has played with or seen from that brand.
My philosophy is variety is essential to meet the requirements of various players.
The frame that suits me, most likely won’t suit you.
Then we still need to factor in the grip size and most importantly the strings. Take a look at our video explaining the importance of variety, especially in tennis rackets…